CHICAGO & GENEVA & NUREMBERG, Germany, July 12 (Bernama-BUSINESS WIRE) — NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating in forming the world’s leading consumer intelligence company. This transaction combines two industry leaders, consolidating their strengths and complementary capabilities to provide clients with an unmatched suite of comprehensive and innovative solutions.
Accessing the most complete and clear understanding of consumer buying behavior, delivered through best-in-class technology platforms, will enable the world’s top retailers and brands to uncover new pathways to sustainable growth.