PUTRAJAYA, July 10 (Bernama) — Malaysia Convention & Exhibition Bureau (MyCEB) together with key industry players successfully concluded its inaugural participation in The Meetings Show 2023, which was recently held in ExCEL London, the United Kingdom.
Commenting on the participation, Acting Chief Executive Officer of MyCEB, Mr. Zain Azrai Rashid said that Team Malaysia is appreciative of the overwhelming response, a reflection of a successful show. “Over the two-day event, the Malaysian delegation achieved impressive results through a promising figure of RM570 million in estimated economic impact into the country from the meeting appointments at the stand. This cumulative figure is accomplishable based on business opportunities from five exhibitors which is part of Team Malaysia including MyCEB, Business Events Sarawak, Borneo Convention & Exhibition Centre, Kuala Lumpur Convention Center and Malaysia International Trade and Exhibition Centre.”