KUALA LUMPUR, Malaysia, July 6 (Bernama-BUSINESS WIRE) — UniPin, the leading digital entertainment enabler in Southeast Asia is a pioneer when it comes to elevating the esports scene for women to a higher level. UniPin has been facilitating gamers in the Southeast Asia region for easier top-up access and hosting several successful female-only tournaments in various Southeast Asian countries. This time, UniPin with the support from Domino’s Pizza Malaysia is hosting another ladies’ tournament for the third time in Malaysia and Singapore, after the first one in 2021.
As the fastest rising demographic in Asia’s growing gaming markets, female gamers are transforming Asia’s gaming landscape with ever greater influence on gaming trends and impact on revenue. A recently published report from Niko Partners shows that 95% Asian female gamers mainly focus on mobile games. In response to the rising trend and suggested data, UniPin has been focusing on doing mobile games tournaments in the SEA region, with no exception to female-only tournaments.