KUALA LUMPUR, April 30 (Bernama) — In conjunction with World Book Day 2019, UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers and master developer of Iskandar Puteri, launched its first book drive called “BukuDrive” at Publika Shopping Gallery (“Publika”) in Kuala Lumpur to collect books for its “BukuHub”. The book drive will be held all-year round, with boxes strategically placed around Publika for the public to drop off their books. BukuDrive was launched by Yang Berhormat Puan Hannah Yeoh, Deputy Minister of Women, Family and Community Development on 26th April 2019.
BukuHub, a community project and UEM Sunrise’s first CSR flagship programme, aims to enhance the living environment of the community while cultivating the habit of reading. It embraces the Company’s two-pronged Corporate Social Responsibility (CSR) Strategy – Education Enhancement and Community Engagements. Its Education Enhancement programme is based on the firm belief that education is a fundamental human right and must be extended to every child regardless of gender, race, religion or economic status.