CORAL SPRINGS, Fla., July 3 (Bernama-GLOBE NEWSWIRE) — Today, Verifone rebrands to highlight its innovative payment solutions by introducing a new logo, brand identity and global website to align with an updated vision. Verifone is now the “Payments Architect and Commerce Expert” partner for all businesses everywhere. Verifone’s robust product and services portfolio delivers on that promise as it spans digital payment solutions, secure payment devices, cloud-hosted Payments as a Service, merchant acquiring, point of sale technology, advanced business insights through data science, managed services practices, and more.
After rebuilding its entire offering and company culture under new leadership, the refreshed brand identity matches the innovation and passion of a new Verifone. Consumer recognition and trust in the Verifone name needed to be preserved while simultaneously highlighting Verifone’s heightened digital focus, future-first approach and leading position in the marketplace. The new iconography conveys the connected, modular and evolving nature of payments in modern life, and it shows the architectural role Verifone plays in payments and commerce. All of this comes together on Verifone’s new global website where consumers, merchants and other stakeholders are introduced to a new, more user-friendly Verifone experience. The new brand is extensible across business units and around the world.