NEW YORK, June 20 (Bernama-BUSINESS WIRE) — Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the launch of Smartly.io AI Lab. This innovation hub serves as a meeting point for artificial intelligence and marketing expertise, driving advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance.
For the past ten years, Smartly.io has been at the forefront of AI-powered creative and campaign innovation, transforming digital advertising through its unified, AI-enhanced campaign management platform and creative automation solutions. In 2021, Smartly.io acquired Stanford-graduate founded Viralspace.ai, an industry leader in AI-driven creative optimization. The combination of Viralspace.ai’s custom AI models and Smartly.io’s Workspaces platform has resulted in an unrivaled approach to social advertising, integrating creative, media buying and intelligence seamlessly.