SINGAPORE, June 8 (Bernama-GLOBE NEWSWIRE) — PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, and Telkomsel, the largest mobile network operator in Indonesia, today announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia.
Through the partnership, Telkomsel will make audience segments based on mobile customer insights available to advertisers programmatically through Connect, PubMatic’s audience solution. Connect allows advertisers to engage audiences through privacy-compliant solutions that perform — without relying on third-party cookies or outdated strategies. Furthermore, applying valuable audience segments, such as those from Telkomsel, on the sell-side brings greater efficiency to advertisers’ campaigns.