FRANKFURT, May 24 (Bernama) — Malaysia Convention & Exhibition Bureau (MyCEB) continues to drive and present Malaysia’s vibrant business events scene during its 11th participation at IMEX Frankfurt (“the trade show”) this year. The Bureau is joined by 15 industry players including state bureaus, reputable hotel brands and convention centres in organising a slew of activities over the major three-day event to proactively engage its international audience and announce the country’s new offerings for 2023 and beyond.
Malaysia’s delegation led by YBhg. Datuk Mohd Zamri Bin Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia says that MyCEB is an avid supporter of the tradeshow as it is an effective platform for participants to draw attention from key parties and continuously push Malaysia as the preferred business events and international sporting events destination in Asia.
