MANILA, May 23 (Bernama) — Aiming to lure a greater number of tourists from the Philippines to revisit Malaysia, Tourism Malaysia has conducted its first Sales Mission to Manila and Davao this year from 20th to 28th May 2023. The programme also targets to boost inbound tourism to Malaysia by highlighting on niche segments such as those from the Family, MICE, Health Care and Medical Tourism, Education, and for the Digital Nomads.
Led by Dato’ Dr. Ammar Bin Abd. Ghapar, Director General of Tourism Malaysia, the delegation comprises 19 organisations, including Melaka Tourism, Malaysia Healthcare Travel Council (MHTC), Selama District Council of Perak, Malaysia My Second Home (MM2H) agency, as well as other industry players and product owners.