BASINGSTOKE, England, May 15 (Bernama-BUSINESS WIRE) — A new study from Juniper Research, the foremost experts in the payments market, found that the total value of mobile money transactions in emerging markets will reach $2 trillion by 2027, an increase of over $500 billion from 2023.
Growing at 33%, the market is being driven by the transition to PaaP (Payments-as-a-Platform), a model which allows third parties to deliver products via mobile money apps. PaaP enables third parties to have more access to users, without mobile money operators having to develop additional services themselves. This also enables greater revenue for mobile money operators, whilst allowing them to meet increasingly sophisticated user demands.