NEW YORK, May 11 (Bernama-BUSINESS WIRE) — Triton Digital®,the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced that it has entered into an agreement with Audacia, a global advertising marketplace using the power of audio to connect publishers, advertisers, and customers. Through this partnership, the Audacia ad network will have access to Triton Digital’s exchange of premium audio publishers across all audio formats in the Asia Pacific region.
Audacia will be leveraging Triton Digital’s Supply Side Platform (SSP), an audio-first SSP, built from the ground up for broadcasters, podcasters, and music streaming services. Integrated with the world’s leading DSPs, the SSP provides advanced publisher controls to manage access, regulate pricing, and establish ad quality settings in the Triton Audio Marketplace. In addition, both open and private marketplace deals with specific buyers, brands or sales houses can be configured. Audacia will be able to create custom, targeted packages of audio inventory and make them available to any connected DSP.