KUALA LUMPUR, May 8 (Bernama) — Following the success of last year’s edition, Invest Selangor Berhad continued the SIE (F&B) Supermarket Buyers Program for the second year. This SIE (F&B) Supermarket Buyers Program provides access for the exhibitors of SIE (F&B) to expand their market through participating supermarkets.
For the pilot edition last year, SIE(F&B) Supermarket Buyers Program featured two prominent retail brands, ST Rosyam Mart Sdn Bhd and Lulu Group Retail Malaysia. The program had successfully onboarded all 118 SKUs in the participating supermarket which involves 24 suppliers. The promotion of the products selected by ST Rosyam Mart Sdn Bhd were done at their outlet at Seksyen 9 Shah Alam and by Lulu Hypermarket at Setia City Mall.
