KUALA LUMPUR, Malaysia, May 5 (Bernama-PRNewswire) — Teh Tarik, the unofficial national frothy tea drink has been a favourite amongst locals for generations. But due to an increasingly hectic and active lifestyle, Malaysians has less time to sit and sip their teh tarik. With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors launched F&N Teh Tarik in an on-the-go convenient format in April 2020 to address this need. The new brand campaign reinforces the brand positioning “Biar Ori, Baru Sempoi” and features an exciting brand film and a theme song entitled “Biar Ori, Baru Sempoi, exclusively sung by popular homegrown singer and rapper, MK K-Clique.
This new F&N Teh Tarik campaign aims to resonate with open-minded Malaysian in a lively and stimulating manner – at the same time enabling those who want to enjoy their favourite Teh Tarik whenever and wherever they are.