KUALA LUMPUR, Malaysia, March 16 (Bernama) — Valuing IP Sdn Bhd, intellectual property valuation specialist and Malaysian tech start-up, announced the official launch of its proprietary IP valuation software tailored for the ASEAN market today in Kuala Lumpur Convention Centre. With the IP valuation software, companies of all sizes and industries can now identify and unlock the value of their IP assets to further pursue their growth ambitions.
Intellectual property (IP) as a key enabler of productivity and economic growth is becoming significantly more noticeable as intangibles make up an increasing proportion of business investments. However, many businesses struggle to stay relevant in the new economy due to one key challenge, i.e. financing.