KUALA LUMPUR, Malaysia, March 9 (Bernama-PRNewswire) — Gibraltar BSN Life Berhad (“Gibraltar BSN”) has unveiled the latest enhancement to its intelligent Chatbot – GINA (Gibraltar INtelligent Assistant), being the FIRST insurer in Malaysia that allows customers to purchase protection solutions through a Chatbot.
In today’s rapid advancement of technology, the digital age has brought on a seismic impact on how the insurance industry operates. Seamlessness, personalisation and rapid services are expected of insurance companies to keep up with a customer’s protection needs and expectations.