Singapore, Jan 31 (Bernama-GLOBE NEWSWIRE) — KoverNow, an insurtech start-up company based in Singapore, has today announced the appointment of National University of Singapore (NUS) Associate Professor of Marketing, Juin-Kuan Chong. Professor Chong, who is a behavioral scientist and data scientist by training, currently carries out research focusing on the challenges of nudging people to adopt useful technology. He joins KoverNow as a non-executive director.
Professor Chong’s expertise is in using behavioral and economic principles and data analytics and AI tools. His work has included studies into how people search for the best deal, decide who and what to trust and how they make decisions in strategic situations.