New Loyalty Program: GMO Research Inc. Launches Service Website — “Z.com Engagement Lab”

TOKYO, Jan 19 (Bernama-BUSINESS WIRE) — GMO Research Inc. (TOKYO: 3695), a part of Japan’s GMO Internet Group, has launched a new service website — “Z.com Engagement Lab”, [URL: https://engagement.z.com/], aimed at providing marketing services in Asia.

Z.com Engagement Lab offers businesses a unique loyalty program solution that is based on the concept of Engagement as a Service (EaaS) to improve consumer commitment, which is a challenge for many membership-based businesses.

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