BEIJING, Dec 8 (Bernama-AsiaNet) — The 7th International Symposium on Dairy Cow Nutrition and Milk Quality and The 4th China Excellent Milk Project Pasteurized Milk Development Forum was held in Beijing. At the conference, the use of the “China Excellent Milk Project” logo was released, and Fujian Changfu Diary Co., Ltd. became the first company in China to obtain the authorization of the logo. This yellow logo with red background symbolizes a milestone achievement of China’s deepening the implementation of the “China Excellent Milk Project”, which is the fruit of countless Chinese diary workers and enterprises’ pursuit, dedication and commitment to excellent quality of diary.
Since its implementation in 2016, the “China Excellent Milk Project” has witnessed the rise and development of China’s national dairy industry. This project innovatively proposed the concept that “set active nutrition as the core standard for excellent milk” and, on this basis, formulated the standardized technical system for excellent milk in China, which has solved the long-standing lack of “quality standardization” in the Chinese dairy industry. Meanwhile, the “China Excellent Milk Project” has led the Chinese dairy industry changing from the traditional homogeneous competition that relies on changing colors, varieties and excessive advertising packaging to innovative revolution of improving the internal quality.