PUTRAJAYA, Nov 17 (Bernama) — With studies showing that the business travellers generally spend on average of three times more than what an international tourist will, and will also stay longer than the average tourist, it is little wonder that most governments want a piece of this action. According to The Economic Significance of Meetings to the US Economy, only 43% of this direct spending went to travel and tourism commodities such as food & beverage and air transportation. The remainder, 57%, went to meeting commodities such as venue rental, meeting planning and production.
This is where Malaysia Convention & Exhibition Bureau (MyCEB) plays its role as the central agency to assist event planners in organising business events (meetings, incentives, conferences and exhibitions) activities in Malaysia, which can further create a B2B platform for our business community. The formation of MyCEB demonstrates the government’s commitment to strengthen Malaysia’s profile as the preferred destination for business events in the region.
