BASINGSTOKE, England, Nov 14 (Bernama-BUSINESS WIRE) — A new study by Juniper Research has found the global spend for conversational commerce over OTT channels, including WhatsApp or WeChat, will rise from $13.3 billion in 2022 to $25.1 billion in 2023. This growth of 89% will be driven by verticals such as retail and eCommerce, which provide increased online presence and product availability as retailers refine their online customer experience.
OTT-based conversational commerce enables users to make purchases or transfer money directly in OTT messaging apps.