PRINCETON, N.J. and BENGALURU, India, Nov 2 (Bernama-GLOBE NEWSWIRE) — Indegene, a digital-first, life sciences commercialization company, today announced that it is helping AstraZeneca, a global biopharmaceutical company scale up its omnichannel operations across the globe with an aim to create a more personalized customer experience.
Indegene will leverage its healthcare domain expertise and experience in operating digital centers of excellence to help streamline the client’s global content supply chain and orchestrate personalized customer journeys in an agile, global engagement model. Its partnerships with marketing platform providers will support the client’s omnichannel operations efficiently, and at scale.
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