New Vonage Study Reveals That Consumers Want Digital Interactions With Brands to Feel More Like Personal Conversations

SINGAPORE, Nov 1 (Bernama-BUSINESS WIRE) — Vonage,a global leader in cloud communications helping businesses accelerate their digital transformation, has unveiled new research that shows businesses have technology gaps that prevent them from making meaningful connections with customers. After two years of nonstop digital transformation among businesses, only 45% of consumers are “very satisfied” with the way they connect with companies, revealing opportunities to enhance digital transformation efforts with omnichannel communications channels, artificial intelligence (AI)-driven capabilities, and more.

Vonage’s 11th Global Customer Engagement Report, based on a survey of nearly 5,000 consumers from 11 countries, explores preferences when it comes to using technology to connect with their favourite brands.

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