New York, NY, Oct 25 (Bernama-GLOBE NEWSWIRE) — INTIMISSIMI, the Italian brand partnered with brand strategy firm, FOLK HERO, to develop and reimagine their Brand Story . Ultimately leading to the launch of INTIMISSIMI’s new global platform, The Art of Italian Lingerie.
The inaugural campaign, features supermodel, producer, and businesswoman Heidi Klum, alongside daughter Leni Klum, and is launching globally. The Art of Italian Lingerie tells the story of Italy’s great attention to beauty, touch, and color and how those things elevate lingerie beyond form and function and into the realm of art.