MELBOURNE, Australia, Oct 13 (Bernama-GLOBE NEWSWIRE) — Spryker, the leading platform for Enterprise Marketplaces, Thing Commerce, and Unified Commerce, has today launched its Australian Online Grocery Report 2022. The research of 2,500 Australian consumers finds almost half – 48% – of Australians buy least some of their groceries online, with 10% now ordering most or all of their groceries via the internet. In total, 23% of Australian household food budgets is now spent ordering online. The research, conducted by Spryker in partnership with market research firm Appinio, surveyed consumers from across Australia on their experiences and opinions of grocery shopping.
With the Australian grocery market currently valued at $125bn, there is substantial opportunity for retailers offering services in online grocery shopping. In fact, almost one in five respondents (18%) said they see themselves buying most or all of their groceries online within two years. Currently, shoppers in the 25-44 age group are most likely to order online and spend the highest percentage of their grocery budget online compared to other age groups. However, those in older age groups (45-65) match the younger groups in terms of the total amount spent online – despite this being a lower overall percentage of their grocery budgets. Respondents in the 55-65 age bracket were most likely to cite the desire to avoid crowded supermarkets and thus minimize the risk of contracting Coronavirus as a motivation for shopping online.