SINGAPORE, Oct 12 (Bernama-BUSINESS WIRE) — Moloco, a leader in machine learning and growth solutions for performance marketers, has today announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia.
Moloco’s RMP is a turnkey ad serving platform that enables e-commerce marketplaces to set up their own in-house advertising business. Powered by machine learning, RMP is able to drive higher return on ad spend (ROAS) for merchants with relevant and personalized sponsored product recommendations based on real-time shopper behavior. With a self-serve advertiser UI, both marketplace and merchant are able to generate immediate value without the need to build additional infrastructure.