NEW YORK & LONDON & SINGAPORE, Oct 5 (Bernama-BUSINESS WIRE) — Today, WE Communications (WE) released its latest Brands in Motion global report, “The Bravery Mandate: Make It Real.” The data reveals growing skepticism over whether brands are ultimately delivering on their purpose and environmental, social and governance (ESG) pledges — especially in a world where volatility is the new constant.
Partnering with YouGov, WE surveyed consumers in Australia, Germany, India, Singapore, South Africa, the United Kingdom (U.K.) and the United States (U.S.) to understand their perspectives on brand purpose. Across the globe, stakeholders are demanding that companies step up and offer solutions to urgent challenges such as social injustice and climate change, with “cost of living” chosen as the No. 1 area where brands should be accelerating their efforts.