CHICAGO, Sept 28 (Bernama-BUSINESS WIRE) — NielsenIQ BASES, the global leader in new product and innovation development, is pleased to announce a breakthrough in how products are tested, screened, and optimized using BASES Creative Product AI. BASES Creative Product AI was built using over 100 models and algorithms, creating an artificial intelligence engine that can predict performance and identify new ways to optimize products.
The launch of BASES Creative Product AI is a significant step forward in the next generation of tools enabling clients to develop exciting new products for consumers. BASES Creative Product AI was trained using dedicated consumer testing in 35 countries, assessing over 11,000 in-market products to capture consumer liking, sensory profiles, and demographic data. NielsenIQ continues to train BASES Creative Product AI, with new products added to the AI engine weekly.