KUALA LUMPUR, Sept 23 (Bernama) — Tourism Malaysia’s Arts and Culture Ambassador Dato’ Haji Chef Ismail Ahmad has kick-off the programme “To Know Malaysia is To Love Malaysia” as an effort to attract more European tourist arrivals in the post-pandemic.
The programme aims to promote Malaysia’s arts, culture and culinary delicacies to Serbia from 18 to 25 September 2022. It is also in cooperation with the Embassy of Malaysia in Belgrade – Republic of Serbia, Tourism Malaysia Istanbul Office, the Hyatt Regency Hotel and also Turkish Airlines for a week at Hyatt Regency Belgrade. The programme will also continue to takes place in two (2) different locations in the continent of Europe including Bulgaria and Germany.