KUALA LUMPUR, Sept 15 (Bernama) — Petroliam Nasional Berhad (PETRONAS) recently signed an agreement with global customer relationship management provider, Salesforce (NYSE: CRM), to deploy a new CRM platform – PETRONAS360 – which aims to support the PETRONAS downstream business growth by providing a holistic view with greater trust and sales traceability.
PETRONAS360 offers intelligent pricing and provide recommendations to the sales team with co-packaging solutions for customers; connects mission critical systems to drive a new culture around digital engagement between employees and customers; and provides analytics and insights to enhance overall management of complex sales contracts. The platform will pave the way for PETRONAS to increase collaboration throughout the enterprise for greater efficiency, deliver innovative and sustainable solutions, and tap into new and adjacent markets to create exponential value.