MUMBAI, Sept 15 (NNN-PTI) – Global online marketplace, Amazon, is targeting five billion U.S. dollars’ worth of exports from Indian companies, in the current year, a statement by Mapic India said yesterday, quoting a top Amazon official.
Indian exporters using the Amazon marketplace have exported three billion U.S. dollars’ worth of goods to 200 countries and regions, said Manish Tiwary, Amazon India’s country manager (India Consumer Business), in a statement.
Tiwary was speaking at the inaugural session of the two-day retail summit organised by Mapic India, which was held after a two-year gap, following the outbreak of the COVID-19 pandemic.
The pandemic accelerated online biz by a decade and it continues to accelerate, as consumers in smaller towns also have similar aspirations, to buy products as a metro city, Tiwary said.
Speaking at the summit, Rajat Wahi, a partner at consulting firm, Deloitte India said, “India’s consumption journey has become non-linear, after being disrupted due to technology using artificial intelligence, machine learning, data analytics and other cognitive technologies to provide engagements.”
Driven by COVID-19 lockdowns, Indian retailers are increasingly adopting tech-based strategy, including vernacular commerce, social commerce coupled with omnichannel payment system, to reach out to customers, as also improve in-store and online customer experience, Wahi said.– NNN-PTI
