SAN FRANCISCO & SINGAPORE, Aug 24 (Bernama-BUSINESS WIRE) — UserTesting (NYSE: USER), a leader in video-based human insight, and Tbot Techno Systems (Tbot), a global consulting and technology services company, today jointly announced their partnership to bring human insight to more organizations across India and Singapore. Through the partnership, Tbot serves as a reseller of the UserTesting Human Insight Platform and will enable more Indian and Singaporean organizations to quickly see the value of first-party insights, and help them to design and deliver innovative digital experiences. The partnership now offers Indian and Singaporean companies a new and trusted way to adopt the UserTesting Human Insight Platform with added consulting services from Tbot, including support and training services.
According to a recent report by Adobe, Asia Pacific businesses are poised to lead other global regions in customer experience investments in 2022. The Adobe report, “2022 Digital Trends: APAC in Focus” found that 77 percent of APAC businesses experienced a pandemic driven increase in new customers through digital channels, yet only 25 percent of companies in the region feel they have the necessary customer insights into the new wave of digital-first business.