CHESTERBROOK, Pa., Aug 23 (Bernama-BUSINESS WIRE) — Boomi™, the intelligent connectivity and automation leader, today announced its support in helping Australian Red Cross raise over $27 million for flood-affected communities by enabling real-time data access throughout the Australia Unites Telethon flood relief initiative.
In February, communities in northern New South Wales and southern Queensland were hit by severe flooding that devastated thousands of people’s homes and livelihoods. All three major Australian commercial TV networks subsequently hosted a live telethon to raise money for Red Cross’ work with affected households. With four days to prepare, Red Cross teamed with Boomi to ensure its technology infrastructure could handle the magnitude of anticipated supporter engagement during the five-hour national broadcast.