Cologne, Aug 3 (Bernama-GLOBE NEWSWIRE) — Gordon Brothers, the global advisory, restructuring and investment firm, has acquired the global ORSAY brand, archives, and related trademarks and other intellectual property from Orsay GmbH. The firm has partnered with SCAYLE to continue its growth in addition to maintaining ORSAY’s existing franchisees.
Gordon Brothers’ acquisition allows the omni-channel women’s fashion brand to maintain its brand DNA and develop new and exciting apparel, footwear and accessories. The partnership with the commerce technology vendor SCAYLE provides a market-leading e-commerce software for the brand to continue to reach consumers throughout Europe. ORSAY will utilize SCAYLE, the B2B unit and infrastructure behind ABOUT YOU, with its B2B and distribution services.