CHICAGO, July 26 (Bernama-BUSINESS WIRE) — Today,Gorillas and NielsenIQ announced a cooperation agreement to connect the agility of the quick-delivery and the power of the big data. Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity.
With this alliance, NielsenIQ will become Gorillas’ preferred data and analytics provider in Germany, France, UK, Netherlands and the U.S. NielsenIQ will provide Gorillas with a combination of industry leading analytics, including consumer-sourced panel data and custom retail analytics. NielsenIQ’s combined consumer panel and analytics, the only integrated data set of this capacity available to the industry, brings forth a deeper view of shopper panel data. With access to the detailed read of sales from Gorillas, NielsenIQ’s benchmarks will be enhanced with the detailed performance read coming straight to clients from the trending quick-commerce industry leader in Europe.