Mom’s Touch Expands Into Global Fast Food Market Using Success Strategy That Made It Rise to the Top in Number of Stores in Korea, Beating Major Global Brands

SEOUL, South Korea, July 18 (Bernama-BUSINESS WIRE) — Hamburger, which is enjoyed by the global community, originated in the United States. Though it was initially developed in Germany, it has long been established as soul food for the American people. Naturally, most of the current global hamburger brands are headquartered in the United States. In this situation, an increasing number of non-U.S. hamburger brands are being exported back to the United States, drawing attention. A typical one among these brands is ‘Mom’s Touch’ based in Korea.

Mom’s Touch, a Korea-native hamburger and chicken brand, is fully expanding its franchise business into overseas markets by exporting its products back to the U.S. market.

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