DELHI, India, June 30 (Bernama-BUSINESS WIRE) — Since the pandemic, the e-commerce industry in India has grown massively riding on increased adoption by customers, with 80% smartphone users coming from small towns. However, the legacy e-commerce model is built to serve the needs of India’s premium customers from large cities. It excludes the intrinsic needs of customers from small towns in India, which account for roughly 90% of India’s population.
Gobillion, launched with the mission of making e-commerce social and accessible for the next 500 million customers in tier 2+ towns in India, enables customers to socially group buy together with other customers and unlock massive discounts on their grocery and daily essentials.