CHICAGO, June 28 (Bernama-BUSINESS WIRE) — NielsenIQ has strengthened its leading global retail practice with the addition of Dawn E. Norvell as Global Head of the newly formed NielsenIQ Retail Lab. In her new role, Norvell will lead a progressive team created to better identify retail client needs, design solutions, and enable retailers to use NielsenIQ’s full suite of products to help drive their business. Norvell will build a sales and commercial management strategy designed to expand NielsenIQ’s retail analytics focus and enable growth within the business unit.
“The NielsenIQ Retail Lab is an important part of our global retail strategy & company success, and Dawn’s industry-leading knowledge and background in the global marketplace gives a rare viewpoint of the current retail climate,” said David Johnson, Global President of Retail at NielsenIQ. “Her extensive first-hand experience will enhance our broad range of go-to-market client offerings and add significant depth to our retail team. We are thrilled that NielsenIQ continues to attract the highest talent of innovative thinkers and visionary leaders.”