NEW YORK, June 17 (Bernama-GLOBE NEWSWIRE) — Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, announced today that it officially joined the TikTok Marketing Partner Program as a badged partner. Mediaocean first announced its partnership with TikTok in September of 2021 and now offers self-service functionality to create, manage, and optimize ad campaigns on TikTok. With one billion people around the world using the TikTok platform, it has become a critical component of marketing strategies for brands and their agency partners.
With the latest product release, Mediaocean Social Ads (Scope) clients can now automate the delivery of reporting and manage ad campaigns across TikTok. The addition of TikTok provides clients with industry-leading tools to manage Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn and Pinterest through a common interface. Brands and agencies can accelerate their campaigns with even more intuitive workflows and automation, adding an advanced level of control to maximize paid social efficiency. Advertisers can discover, activate, and scale first-party audiences using Scope’s full audience suite of capabilities while incorporating source-of-truth measurement data to uncover and accelerate true business outcomes.