NEW YORK and LONDON and PARIS, June 16 (Bernama-GLOBE NEWSWIRE) — McKinsey & Company released its new report “Value creation in the metaverse,” which shows the metaverse may be too big to ignore. McKinsey’s preliminary forecast shows the metaverse has the potential to grow up to $5 trillion in value by 2030. It shows e-commerce as the largest economic force ($2.6 trillion), ahead of sectors such as virtual learning ($270 billion), advertising ($206 billion), and gaming ($125 billion).
As companies of all different shapes and sizes look to enter the metaverse, this extensive report provides a clear view of what the metaverse is and is not, what first movers are doing, what’s fueling the investment, and the potential for consumer and B2B companies.