NEW YORK, June 2 (Bernama-GLOBE NEWSWIRE) — Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, has released its H1 2022 Market Report. The report underscores the biggest issues facing marketers, which include the adoption of emerging identity solutions as well as cross-channel planning and measurement.
Most notably, the findings of the new study show a clear concern about how the advertising industry will adopt privacy-friendly identity solutions in a post-cookie environment. Marketers who responded to the 2022 survey say they are highly focused on restoring a multi-signal view of digital audiences—a view that has noticeably shrunk with the decline of cookies and other identifiers. Despite these challenges, marketers show optimism around the future of new cookieless solutions.