SAN FRANCISCO & SINGAPORE, June 1 (Bernama-BUSINESS WIRE) — LiveRamp (NYSE: RAMP) announced the rollout of its Authenticated Traffic Solution (ATS) to iQIYI’s streaming services, starting with services in Taiwan, Singapore, Japan and Australia. As a result of this integration, ATS will enable the world’s top marketers to tap into the global streamer’s addressable inventory for precision targeting, without relying on third-party identifiers such as third-party cookies, mobile ad IDs or IP addresses.
“Many of the changes besieging the advertising ecosystem, including the loss of common signals such as third-party cookies and mobile identifiers, ultimately stem from consumers losing trust in the way their data is being handled. At LiveRamp, we truly believe in creating an ecosystem that’s built on trust and transparency with consumers, and we’re excited to see forward-thinking partners like iQIYI embracing ATS to enable a clear value exchange with consumers while also unlocking addressability across their suite of inventories,” said CheeChien Chung, Director, Addressability Southeast Asia at LiveRamp.