XI’AN, China, May 31 (Bernama-AsiaNet) — Throughout the millennia of history and the prosperous times of Chang’an, the profound cultural accumulation rooted in Xi’an, China, is a valuable historical treasure of this ancient city. In recent years, Xi’an has been making efforts to transform its cultural resources into fashionable “cultural tourism IP” based on “Tang cultural elements” and modern technology, and bringing historical and cultural heritage to life in a modern context. Recently, Xi’an Municipal Party Committee and Municipal Government held a meeting and proposed to make good use of historical and cultural heritage, promote the deep integration of cultural industry and tourism industry, in order to make Xi’an a display window of Chinese culture and civilization.
“Noblewomen” and “ladies”, “literati” and “warriors”, reciting poems in the streets and imitating songs and dances of the Tang Dynasty, and the moving love story performed by ”gifted scholars and beautiful ladies of the Tang Dynasty”, etc., this is a Tang style city life neighborhood, which was derived from a historical TV drama, The Longest Day in Chang’an. The beautiful scenery of Tang dynasty clothing can be seen everywhere, and with the help of “sound, light and electricity” technology, it is like entering a “time and space feast” interwoven with literature, history, folklore and food. Through the integration of film and television IP and commercial IP, each visitor can realize the transformation from “watching the play” to “getting into the play” when entering the “The Longest Day in Chang’an”, which makes people “back to Tang Dynasty in one second”. The immersive experience satisfies people’s new demand for experiencing Tang culture and becomes a new contact point to promote the integration of culture, tourism and business.
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