KUALA LUMPUR, May 26 (Bernama) — Tourism Malaysia and Expedia Group, the world’s travel platform, today announced a joint-marketing collaboration to support Malaysia’s domestic and international efforts to promote tourism to Malaysia.
Aligned with Tourism Malaysia’s tourism promotion strategies, the agreement will see both parties embark on an Expedia Group Media Solutions global campaign to promote inbound travel from Australia, the United Kingdom and the United States to Malaysia. The joint campaign will spotlight Malaysia’s hidden and unique tourist attractions, as well as promote the variety of accommodation to Expedia Group’s 750+ million monthly visitors globally.