PETALING JAYA, Malaysia, May 23 (Bernama-PRNewswire) — Inspired by hit TikTok song Super Idol Love You At 105 Degrees, originally a beverage commercial theme song, VISTA Eye Specialist (VISTA) is celebrating this year’s Parent’s Days with a campaign aiming to rejuvenate and encourage parents to relive the carefree days of their youth, while also acknowledging their love and sacrifices in being a wonderful parent.
Running in conjunction with Mother’s and Father’s Day celebration, the campaign – aptly named Super Idol Love You At 105 Degrees ‘Loving My Hot Papa Mama’ – embarks on a holistic approach incorporating experiential marketing to celebrate the occasion and raise eye health awareness through a series of short videos published on VISTA’s social media platforms featuring VISTA doctors, aiming at Seniors experiencing problems such as dry eyes or cataracts.