NEW YORK and MADRID, Spain, May 5 (Bernama-GLOBE NEWSWIRE) —McKinsey & Company announced today it has acquired Madrid-based S4G Consulting. As a top Salesforce Platinum Partner, S4G specializes in helping companies of all sizes extend the power of Salesforce’s customer relationship management (CRM) platform to improve customer outcomes.
B2B digital commerce is undergoing a major transformation as buyers have flexed to remote and digital ways of engaging. Today’s buyers surf ten-plus channels before making a single purchase, and they want convenient, seamless, omnichannel interactions. Now companies can anticipate and meet those needs at every stage of the customer life cycle, achieving analytics-led sales acceleration, omnichannel and e-commerce transformation, and sales productivity enhancements.