Denver, April 21 (Bernama-GLOBE NEWSWIRE) — Imagine Communications today announced the addition of SureFire™ video ad server to its suite of monetization solutions, addressing decade-old gaps in the cost, yield, and quality of advertising on digital video streams. The game-changing product will be shown for the first time at the 2022 NAB Show (24–27 April, Las Vegas Convention Center, booth C2122).
SureFire provides the linear-like control and brand protection needed to directly sell inventory on OTT platforms, enabling media companies to sell and fulfil campaigns across their entire audience. It also enables media companies to lower overall costs by eliminating silos, while increasing margins and keeping more ad revenue via direct sales ― eliminating intermediaries that take a percentage of revenue.
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