CIMB strengthens Preferred proposition to be the bank of choice in ASEAN’s emerging and affluent segments; aims to double Preferred AUM by 2025

The Bank’s Preferred proposition encompasses ASEAN recognition, preferential rates across multiple products, and holistic wealth and investment solutions including access to a wide range of Conventional and Islamic investment offerings 

KUALA LUMPUR, April 14 (Bernama) — CIMB Bank Berhad and CIMB Islamic Bank Berhad (collectively “CIMB” or “the Bank”) has strengthened its offerings for emerging and affluent clients across the ASEAN region with a 360-degree approach that goes beyond wealth solutions. CIMB Preferred reinforces its core value of ASEAN recognition, offering exclusive privileges and preferential rates across multiple products, and holistic wealth and investment solutions including access to a wide range of both conventional and Islamic investment as well as bancassurance and bancatakaful offerings.

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