KUALA LUMPUR, April 4 (Bernama) — Premium tea beverage brand – BaWangChaji Malaysia has officially announced its rebranding to CHAGEE Malaysia (CHAGEE) with a brand new look to elevate the consumer’s experience with a modernized tea house atmosphere. This announcement is made in conjunction with the Grand Opening of the First CHAGEE Flagship Store in Pavilion Kuala Lumpur, where it was revealed that YBhg. Datuk Wira Dr. Lee Chong Wei is to be the new brand ambassador, in the presence of YBrs. En. Mohd Hilaluddin Abd Shukor, Chief Executive Officer of Perbadanan Nasional Berhad (PERNAS). In addition to that, famed actress and singer, Hannah Delisha, made a special appearance in support of CHAGEE Malaysia’s growth.
The industry pioneers have embarked on a mission to evolve and further innovate their brand as they move into the 2.0 era. These upgrades began with the rebranding movement where CHAGEE has highlighted three key changes – a new brand name, logo, and visual identifications, that are clearly displayed at the all-new CHAGEE Flagship Store in Pavilion Kuala Lumpur. Through this movement, CHAGEE aims to elevate the customer’s experience through all five senses, beginning from the moment they step foot in the store.