PUTRAJAYA, April 1 (Bernama) — As the country’s borders are officially reopened to international travellers today, Tourism Malaysia is ready to re-embark on its global advertising campaign by leveraging the ‘Malaysia, Truly Asia’ branding in boosting inbound tourism while domestic tourism continues to drive the recovery.
With a series of more than 100 promotional activities lined up to increase visibility, the online and offline promotional strategies will be conducted via smart partnerships, networking sessions, seminars, webinars, roadshows, joint promotions, and familiarisation trips through a global network of 30 Tourism Malaysia offices around the world as well as six marketing representatives abroad.