KUALA LUMPUR, March 31 (Bernama) — Tourism Malaysia launched its Strategic & Marketing Plan for 2022-2026, a new organizational strategy set out for the next five years to boost the tourism industry – a timely move to bounce back with the full reopening of Malaysian borders starting 1 April 2022.
The plan launched by Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia on 30 March 2022, focuses on domestic tourism promotion as well as international tourism recovery, with greater emphasis on digital adoption, innovation, health and safety.